Ulsan wins Fan Friendly Club for 7th time in a row…a win-win for performance + marketing

K League 1 leader Ulsan Hyundai has been recognized for its marketing efforts.

The Korea Professional Football Association announced today the winners of the Full Stadium Award, Plus Stadium Award, Fan Friendly Club Award, and Green Stadium Award, which recognizes clubs for their attendance and marketing performance in rounds 1-13 of the K League 1 and K League 2.

The Fan Friendly Club Award went to Ulsan with a combined score of 96.2 points. Ulsan captured the hearts of its fans by introducing ‘UH-MALL’ at Munsu Football Stadium, offering a variety of food and entertainment options, and opening the first ‘mascot brand store’ in the K League. Ulsan was honored as the Fan Friendly Club for the seventh time in a row from the first game of the 2021 season. This is a double win for the team.

Second-place Daejeon Hana Citizen (88.8 points) was recognized for improving fan-friendly stadium facilities, including the renewal of the MD Shop and the opening of HANA LOUNGE, a general information center. The third-place FC Seoul (78.4 points) was recognized for leading a healthy K League viewing culture through Lim Young-woong’s ceremonial blessing.

The Fan Friendly Club Award is based on a combination of scores from the first round of judging (40%) and the second round of group voting (40% of journalists and 20% of fans).

Seoul won both the Full Stadium Award, which recognizes the club with the largest attendance, and the Plus Stadium Award, which honors the club with the largest year-over-year increase in attendance.

Seoul drew an average of 27,531 paying fans in their six home games from Rounds 1-13, the most of any of the 12 clubs in the K League 1, and an increase of 18,745 fans from last season’s average of 8786.

The winners of the first Green Stadium Award were determined by combining the evaluation of Samsung C&T, the K League’s turf management consulting partner (60%), the evaluation of the match supervisors (20%), and the evaluation of the players (20%).

As a result, Daegu’s home stadium, DGB Daegu Bank Park, received the highest score. DGB Daegu Bank Park maintains one of the best grounds in the league through meticulous turf management by the Daegu City Sports Facilities Management Office. It was followed by Ulsan’s home stadium, Ulsan Munsoo Stadium, and Suwon Samsung’s home stadium, Suwon World Cup Stadium, in second and third place, respectively.

In the K League 2, Busan I-Park attracted 3595 fans in five home games from Rounds 1-13, an increase of 2127 fans from last season’s average attendance of 1468. This was the largest increase among the 13 clubs in the first round and the highest number of fans.

The winner of the K League 2 Fan Friendly Club Award was Gimcheon. With a combined score of 93.2 points, Gimcheon’s main activities included holding a fans’ day, conducting ‘fan interviews’ where fans interviewed players, and holding a brand day in collaboration with related organizations such as TS Korea Transportation Safety Authority and the Southern Regional Forestry Administration. Second place went to Seongnam (87.8 points) and third to Anyang (81.4 points) 메이저사이트.

The K League 2 Green Stadium Award was won by Cheonan Sports Complex, the home stadium of the new team Cheonan. The Cheonan City Facility Management Corporation, which manages the stadium, has created an environment where players can play in an optimal environment through systematic management. Second place went to Busan Asiad Stadium, home of Busan FC, and third place went to Gwangyang Football Stadium, home of Jeonnam Dragons.

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